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Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down. Customers take a similar journey through your company's conversion funnel when evaluating whether or not to buy from you. You have to pique their interest, build trust, and encourage them to take action. In this...

Editor’s note: This is a recurring post, regularly updated with new information.  It is a truth universally acknowledged that a couple in possession of an engagement ring must be in want of an epic honeymoon. Not the exact quote from “Pride and Prejudice,” but it’s the truth all the same. In fact, one of the questions we often get at TPG is how to use points and miles to plan a honeymoon. It’s also no secret that weddings and honeymoons can be incredibly expensive. The average wedding in the U.S. cost $28,000 in 2021, according to The Knot. Add in an...

  1. mDesign mDesign Plastic Stackable Water Bottle Holder Bin, Storage Organizer for Kitchen Countertops, Cabinets, Pantry, Fridge, Refrigerator, Freezer Organization, Each Rack Holds 3 Containers, 4 Pack – Clear Stackable storage each rack holds up to 3 emptyreusable water bottles water bottle containers bottled beverages or sports drinks for an organized kitchen keep counters islands tables pantry or cupboard clutterfree with this convenient organizer bottles are stored horizontally in individual compartments so they are always easy to grab stack these units to create vertical storage to help maximize your space place in the fridge for perfectly chilled drinks set...

A sharpening stone is an often overlooked yet important tool, whether at home or in industry. The use of scissors, razors, blades, and especially knives will be improved if its main users, normally chefs, homemakers, and campers, know how to keep them sharp and do it well. Professionals recommend Japanese whetstones for sharpening knives. After all, oil stones cut the slowest, while ceramic stones are too hard and need greater maintenance. Water stones are easy to use and available in different grit levels, making them a great choice. They also come in synthetic and natural forms, albeit some natural stones...

[ comments ]Anthropologist Steven Gonzalez Monserrate draws on five years of research and ethnographic fieldwork in server farms to illustrate some of the diverse environmental impacts of data storage.The Cloud is not only material, but is also an ecological force. Source image: Taylor Vick, via UnsplashLast year, MIT’s Schwarzman College of Computing launched a specially commissioned series that aims to address the opportunities and challenges of the computing age. The MIT Case Studies in Social and Ethical Responsibilities of Computing (SERC) series features peer-reviewed, freely available cases by topic-area experts that introduce readers to a range of questions about computing,...