Target’s New Open the Joy Collection Helps Kids Develop Emotional Intelligence

Target has a new line of activities that help kids learn through play!

If you’re looking for fun ways to help your child’s brain develop, there are plenty of educational toys to be found. If you’re looking for a way to help develop your child’s heart, Target is welcoming their new Open the Joy brand that is designed to do just that!

Open the Joy is a company that Shalini Samtani and her six-year daughter Aria started when Aria was diagnosed with a rare disease.

After months of working alongside pediatric psychologists, Open the Joy began its mission of providing families with fun ways to help kids build emotional intelligence (EQ) through purposeful play. In addition to selling specialized games and arts & crafts kits, the company also donates activity kits directly to the bedside of hospitalized children in need.

Open the Joy products are now available both in-store and on Target.com. The items are priced from $3.99 – $49.99, and they include fun activities to help kids ages 4 and up navigate everything from a hospital stay to a rainy day, and all the feelings in between.

Here are a just few of our favorites:

Make a teacher’s day by helping them clear their back-to-school supply list!